36th Annual CNS Conference - 2016 June 19-22

Presented at:
36th Annual CNS Conference
2016 June 19-22
Toronto, Canada
Session Title:
Session T2A: Nuclear Applications 1

M.T.J. Dalzell (Sylvia Fedoruk Canadian Centre for Nuclear Innovation)
N.R. Alexander (Sylvia Fedoruk Canadian Centre for Nuclear Innovation)


The Fedoruk Centre has embarked on a strategic communications and outreach campaign to encourage fact-based discussions about topics related to nuclear technology and sustainability. The objective of the campaign is to position the Fedoruk Centre as a source of factual information and a gateway to expertise about the benefits and risks of nuclear technology for the people of Saskatchewan. It aims to involve publics and stakeholders within Saskatchewan in forms of upstream engagement, providing access to information about common concerns of nuclear development, such as radiation, while also working to challenge and correct misinformation in the public space and the media. It will also inform and be informed by research into societal engagement involving complex technological issues being undertaken by the Johnson-Shoyama Graduate School of Public Policy. This paper discusses the conceptual development of the campaign’s strategy, results of initiatives and activities that have been undertaken and future plans.

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