Conference Proceedings Paper
THE TRUSTED INFORMANT: SHOWING EMPATHY TO BUILD CREDIBILITY
4th International Technical Meeting on Small Reactors - 2016 Nov. 02-04
E. Lloyd (University of Saskatchewan)
We can provide information to the public, but what if no one is listening? Public mistrust of nuclear industry representatives stands as a barrier to successful communication of factual information on health, safety, and environmental impacts of small reactors. In this paper I demonstrate with reference to social science and marketing research how empathy can help to gain trust and dispel misinformation when communicating with potential host communities and the broader public.
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