THE TRUSTED INFORMANT: SHOWING EMPATHY TO BUILD CREDIBILITY
4th International Technical Meeting on Small Reactors - 2016 Nov. 02-04


Presented at:
4th International Technical Meeting on Small Reactors
2016 Nov. 02-04
Location:
Ottawa, ON Canada
Session Title:
Parallel Session A:1 - SMRs for North/Arctic Locations

Authors:
E. Lloyd (University of Saskatchewan)
  

Abstract

We can provide information to the public, but what if no one is listening? Public mistrust of nuclear industry representatives stands as a barrier to successful communication of factual information on health, safety, and environmental impacts of small reactors. In this paper I demonstrate with reference to social science and marketing research how empathy can help to gain trust and dispel misinformation when communicating with potential host communities and the broader public.

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